Notes from the messages people actually send.
Cold outreach taken apart line by line. Real drafts, the exact place they lose the reader, and what the rewrite changed.
Not interested: what to say when a cold email gets a no
A real not interested reply, the answer I sent that made it worse, and the rewrite that reopened the thread. Plus how to tell when a no is actually a no.
- cold outreach
- founder sales
- objections
AI cold email: the tells that get it deleted
I had a model write my cold email in nine seconds. The six tells a buyer clocks before your first line ends, and the rewrite that removed them.
- cold outreach
- founder sales
- ai
- writing
How to write a cold email subject line that gets opened
A cold email subject line of mine that went nowhere, what was actually wrong with it, and the five-word rewrite that got Dana to open the next one.
- cold outreach
- founder sales
- subject lines
Cold email follow up: what to say instead of checking in
A real cold email follow up that got ignored, the sentence that killed it, and the rewrite that got a reply. Plus how many follow ups is actually too many.
- cold outreach
- founder sales
- follow up
How to write a cold DM that does not get ignored
A cold DM I wrote for my own product, the two things wrong with it line by line, and the rewrite that replaced it.
- cold outreach
- founder sales
- writing