Practice, then send

Learn to selllike you mean it.

A daily coach for founders doing their own outbound. It never writes for you. It marks what you wrote, names the habit, and makes you say it better.

Sell a Pen coachLive

Grounded in your product, pricing and competitors

Level 3 of 6 · price pushbackDay 12 streak
3 earlier turns

Coach

You’re in front of Dana, Head of Content at a 40-person SaaS. She already pays a freelancer. Open with one line, then handle whatever she throws.

Danain character

We already pay someone for this. Why would I hand it to an AI that writes thirty articles a month?

Fair. If it were the same job, I’d keep the freelancer too. How many of those posts currently rank in the top ten?

Checked your line againstyour pricing11 past sessions2.1s

Coach

54/100

You moved her off price and onto results, but you still haven’t given her a single number of your own, and that’s the third time this week.

  • Framing ↑
  • Proof points ↓ 3rd time
  • No next step

Say it again, with the number in it.

Write your line again…

Level 3 to send
  • Six levels, ending in sell a pen to Buffett
  • Built from your own product, on the paid plan
  • Ten minutes, most days

The same DM, written twice.

Day 1scored41

Hi Dana, hope this finds you well! I’m reaching out because we help companies like yours unlock content efficiencies. We write thirty SEO articles a month and it save you time. Would love to jump on a quick call.

  • No number
  • Two clichés
  • Broken clause
Day 12scored78

Dana, you publish two posts a week and none of them rank in the top ten. We write thirty SEO articles a month and I will spend one on you: name the keyword you most want and have not won, and I will send back the article. One word and you have it by Friday.

  • Her problem first
  • One number
  • One ask

Nothing here was rewritten for you. Both versions are yours, the second one written after the coach kept refusing the first.

Buyers built out of your own pricing page.

Nothing generic. Each one knows what you charge, who you lose to, and where your story gets thin. Free sessions run against a product we wrote, so you can see the loop before you describe your own.

Generated fromyourstartup.com$400 a monthloses to freelancerscontent leads at SaaS
  • Dana Keller

    Head of Content, 40-person SaaS

    We already pay a freelancer. Why would I hand this to a machine?
    Level3Practise
  • Marcus Reyes

    Founder, agency of six

    Four hundred a month is my whole content budget. Convince me.
    Level4Practise
  • Sara Bhatt

    VP Marketing, Series B

    Your competitor does this for thirty. What am I paying extra for?
    Level5Practise
  • The pen

    Unlocks when you clear level five

    You have thirty seconds and I do not want a pen.
    Level6Locked

The lines that end outbound.

You will hear these until you retire. Practice is where you decide what you say back.

Send me a deck.

The trap

You send the deck, thank her, and never hear back.

The move

Trade it for one question she has to answer before a deck would even make sense.

We already have someone for that.

The trap

You start listing what you do better, and she stops reading.

The move

Concede it in full, then ask what that someone never gets around to.

That is twice what we pay now.

The trap

You discount, and the price becomes the conversation.

The move

Put the cost of the current situation next to your number. Nothing is expensive against a bigger loss.

Ten minutes, most days. That is the whole ask.

You do not need anyone to email. The buyer is generated, so a session is there on the days you have no outbound at all. Rest days are built in and a missed one is repairable, because the streak is not the point, the profile it builds is.

Last four weeks

23 of 28 days kept

Today · level 3, ten minutes

Start today’s session

Things it will not do for you.

Every one of these is a decision, not a missing feature.

  • Write the message

    Nothing finished lands in the box before you have written your own version of the line.

    You rewrite it. That is the only part that makes you better.

  • Make the call

    No dialer, no voice, no automation, no bot sending things on your behalf.

    A rehearsal room and a second pair of eyes. Text only.

  • Report you to anyone

    No manager dashboards, no team leaderboards, no seats to be assigned to.

    Your worst sessions stay between you and the coach.

  • Claim customers it does not have

    No logos, no testimonials, no counts of happy users on this page.

    Come back when there are some and they will be real.

  • Track your prospects

    No contact records, no statuses, no pipeline to keep up to date.

    That is a different product, and other tools already do it well.

That is the whole product.See a marked session 

What it costs, and what free gets you.

$39$19a month

Launch price, while it lasts

The free tier is not a trial. No card, nothing expires, and the profile you build on it comes with you if you upgrade.

Free practice runs against a product we made up. Paying moves it onto yours, and lets you run a real message past the coach before you send it.

What you getFree$19 a month
The productOne we made upYours
LevelsOne to threeAll six, pen at five
SessionsOne a dayUnlimited
Real-message reviewNoYes
Your weak spotsKeptKept

It goes to $39 once the launch is over, and the alternatives start at $55 a seat or a call with their sales team. Cancel from the settings page in two clicks.

Start free

Or see what a marked-up message looks like